KEYNOTE 2:

MAY ABDALLA

Keynote on 9th July 2026

︎Twice Emmy-nominated director and artist
︎Co-founder and director of award-winning Anagram


Twice Emmy-nominated director and artist May Abdalla creates groundbreaking work by merging physical experience, technology, and storytelling. Her projects deliver poetic insight into contemporary issues, leveraging documentary, game-design, and speculative fiction. In 2013, she co-founded the award-winning UK studio Anagram to pioneer user interactivity in non-fiction storytelling. Anagram's portfolio spans a vast range of forms, from Door Into The Dark—a blindfolded experience about what it means to be lost—to Messages to A Post Human Earth, a two person outdoor augmented reality journey about plant intelligence. The ongoing series Playing With Reality (co-directed with Barry Gene Murphy, featuring Tilda Swinton as Echo) utilizes immersive tech to explore first-person experiences of mental health conditions. This acclaimed work has earned two Venice Lions—the Grand Jury Award for Best VR and the Immersive Achievement Award in 2024—and is now a training tool for healthcare professionals across the NHS and international institutions. Their current project, Amorphous, playfully explores the edges of body perception and identity, employing AI, VR, and good old fashioned physical objects.